crafting brand stories that stand out

Helping startups, corporates, hospitality and legacy brands build distinctive identities, scalable packaging and designs that drive growth

hello
In a sea of black umbrellas, we make yours yellow! With an eye for detail, Yellow Umbrella creative taps into the vibe of a brand, its origin stories and emotional cues. Turning brand recall to revenue.

A design studio, not an agency. Since 2013.

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Why should cookies just be eaten when they can spark joy?

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here’s our work

what we do

Branding & more

Branding is how a brand behaves beyond just the logo — the personality, the assets, the tone of voice, the story behind it, converted visually. From naming to full brand identity systems, we turn businesses into brands that know exactly who they are.

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Packaging design

Packaging that becomes a marketing and storytelling tool in itself — an experience that leaves a recall with your customer. From shelf impact to the unboxing moment, we design packaging that does the talking.

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design partnership

With design at the core of every project, we extend your brand's personality across branded communication like menus, banners, pitch decks and presentations, in collaboration with you. For a faster pace — ongoing monthly design retainers — think of us as the in-house design team you don't have to hire.

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Trusted By Leading Brands

what Our Clients Say​

Anurag Kanoongo
Anurag Kanoongo
☆☆☆☆☆
Founder | The Perfect Black
We connected with YUc for creating complete brand identity for THE PERFECT BLACK. Creating a fashion/lifestyle brand takes a lot more than just hard work and creativity. Like every element of THE PERFECT BLACK logo is derived from a well thought logic and it has a story of its own. We are glad that YUc got the brief right and was able to bring life to our brand just the way we had imagined it to be. Kreena is a tigress & as a team they are thorough professionals.
Gurmeet Kochhar
Gurmeet Kochhar
☆☆☆☆☆
Founder | Spice Box
Yellow Umbrella is very close to our heart! It’s not just a company that has designed our packaging, it’s our associate who understands our brand & their designs define who we are. Their work exceeds our expectations. We have always worked as a family. We are delighted with this association that grows stronger with every project.
Jai Singh Bagan
Jai Singh Bagan
☆☆☆☆☆
Co-Founder | Oye Kiddan
Yellow Umbrella Creative did the entire Branding and Packaging of my food tech venture Oye Kiddan. And Oh Bouy ..how well they converted our brief into 3 mesmerizing designs that communicated exactly what we wanted. We were actually in a dilemma to choose from all the brilliant options. Extremely happy with her work.
Pallavi Jha
Pallavi Jha
☆☆☆☆☆
Managing Director | Dale Carnegie
YUc has been working with us since we refreshed our brand globally. In India they helped us with communication and collateral design for sales, events, social media, emailers. For specific properties they have designed logos as well. They have understood our brand personality well and the design work is creative and exemplary.
Akansha Arora
Akansha Arora
☆☆☆☆☆
Owner | Barker's Dozen
Brilliant design work and ideas. They take the time to understand the client’s idea and execute it with finesse.

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branding & more

  • nomenclature
  • visual brand identity
  • brand strategy
  • brand story
  • brand guidelines

packaging design

  • FMCG/product
  • food delivery
  • unboxing experiences
  • festive packaging

design partnership

  • presentation decks
  • instore branding
  • menu designs
  • brochures
  • brand animations