crafting brand stories that stand out
Helping startups, corporates, hospitality and legacy brands build distinctive identities, scalable packaging and designs that drive growth
A design studio, not an agency. Since 2013.
what we do
Branding & more
Branding is how a brand behaves beyond just the logo — the personality, the assets, the tone of voice, the story behind it, converted visually. From naming to full brand identity systems, we turn businesses into brands that know exactly who they are.
Packaging design
Packaging that becomes a marketing and storytelling tool in itself — an experience that leaves a recall with your customer. From shelf impact to the unboxing moment, we design packaging that does the talking.
design partnership
With design at the core of every project, we extend your brand's personality across branded communication like menus, banners, pitch decks and presentations, in collaboration with you. For a faster pace — ongoing monthly design retainers — think of us as the in-house design team you don't have to hire.
Trusted By Leading Brands
what our clients say
We connected with YUc for creating complete brand identity for THE PERFECT BLACK. Creating a fashion/lifestyle brand takes a lot more than just hard work and creativity. Like every element of THE PERFECT BLACK logo is derived from a well thought logic and it has a story of its own. We are glad that YUc got the brief right and was able to bring life to our brand just the way we had imagined it to be. Kreena is a tigress & as a team they are thorough professionals.
Yellow Umbrella has been our design partner for the past 8 years. Back then, Oye Kiddan had just started. We started on day one with Yellow Umbrella. Our first packaging was designed better. They understood our goal, which was to make Oye Kiddan the dominos of parathas, and Yellow Umbrella has helped us become a household name. They have been working on our branding, packaging, and designing since day one, and one thing I would like to say about Kreena and the whole Yellow Umbrella team is that they really understand design very well, and they have actually executed everything that we expected from the team. So in terms of the best quality and 100% client satisfaction.
Yellow Umbrella Creative did the entire Branding and Packaging of my food tech venture Oye Kiddan. And Oh Bouy ..how well they converted our brief into 3 mesmerizing designs that communicated exactly what we wanted. We were actually in a dilemma to choose from all the brilliant options. Extremely happy with her work.
YUc has been working with us since we refreshed our brand globally. In India they helped us with communication and collateral design for sales, events, social media, emailers. For specific properties they have designed logos as well. They have understood our brand personality well and the design work is creative and exemplary.
We have been associated with Yellow Umbrella for the past 5-6 years now. Kreena has been our design partner for all our packaging, from treat bags and cake boxes to hampers; she designed over 70 products for us. The journey with Yellow Umbrella has been amazing because they have a keen eye for detail; they understand the concept that we want to go for and execute it perfectly. One other thing is that Kreena gives her 100% for every single project. She will take that extra effort to make sure that you are completely satisfied with the final product.
Yellow Umbrella has helped us with all our graphic design requirements. Whether it is the products you see on Amazon or the designs you see on our website, our brochures, our packaging design, it is all designed and conceptualised by Yellow Umbrella. The last 7-8 years have been a great working experience with Kreena. Her attention to detail, her willingness to go the extra mile, and to buy into our vision and our requirements for our packaging has helped us achieve truly phenomenal designs.
We had assigned a task to Yellow Umbrella to improve and upgrade our existing packaging, which was our cookie boxes, tea time packaging, and festive boxes. Team YUc understood the shift we required and to go along with the changing trend. It was a quick adoption and delivery on time. There was a major sales increase in our cookies, and customers appreciated the change. It matched the change in consumption patterns, moving smoothly from our classics to guilt-free products. Their creativity, strategic thinking, and responsiveness made the entire process smooth and highly effective. One word that describes Yellow Umbrella is seamless.
I have been associated with Yellow Umbrella for over 8 years now. In all of these years the agency has been consistently a reliable force when it comes to design! The way Kreena and her team get involved in any of our projects is simply delightful. The creative input is top notch and their proactive commitment to delivering the best possible outcome is really commendable! When one is looking for a reliable design partner who will diligently dig deep into the brief, deliver great creative output and also go through multiple iterations with the persistent enthusiasm - Yellow Umbrella Creatives and Kreena are a time-tested choice...
We engaged Kreena and her team to design and print a brochure for a highly sophisticated, high-tech machine used by banknote printers to validate the quality of freshly printed notes. What stood out most was their quiet efficiency and persistent attention to detail. The true strength of their studio lies in the finished product; the brochure looked sleek, professional, and refined. In fact, senior officials from the central bank were seen carefully examining and feeling the craftsmanship of the piece before even opening it. The entire process was seamless, worth every bit of the effort, and completely hassle-free. Working with them was a smooth experience marked by timely delivery, strong workmanship, and genuine professionalism.