Rajasthan group is a 45 year old hospitality group that started off as a mithai shop cum restaurant in Darbhanga, Bihar. The rebranding task was to revamp the company’s image from one with an age old look and feel to one that is contemporary and has some traditional elements representing Rajasthan as well.

We chose a clean typo with a jharokha to connect with palaces in Rajasthan and give the logo a royal look. To give them distinct identities, each sub-brand was given a distinct colour. Its class-n-mass appeal gave the brand a new recognition when it was relaunched!