Portfolio Description

Oye Kiddan


We love parathas. Who doesn’t? So we jumped at the chance to work on a venture that would deliver our favorite food all across Mumbai.
“Oye Kiddan” means What’s up in Punjabi. Its menu is a contemporary take on the original aloo & gobi parathas, with a couple of varieties and a small set of accompaniments like Punjabi Chaas and Lassi.

We chose to position the brand with the Punjabi touch- warmth of Mom-made food, colours & festivals of Punjab with the unforgettable taste.