client
Fevicreate is Pidilite’s creative learning brand, offering DIY activity kits that encourage imagination, exploration and hands-on learning.
brief
Extend Pidilite Design Studio’s newly developed brand architecture across multiple Fevicreate DIY and learning kits, while making each product distinct, engaging and easy to understand
insight
Every Fevicreate kit offers a unique creative experience. The challenge was to maintain a consistent brand identity while giving each product its own visual personality and clearly communicating the final outcome.