Tee & Tot is a clothing brand for tiny humans, based out of New York. The founder wanted clothes that would match her newborn’s cute behaviour and personality. The lack of viable options led her to start her own company that makes clothes that match a child’s interests. Yellow Umbrella Creative was tasked with creating a logo design that would reflect the brand’s essence.

For the logo design, we used pastel colours and incorporated elements like the heart and a tee to ensure that the logo is representative of the brand. We knew it was a success when the client defined the logo as “an overload of cuteness”!!