SpiceBox is a Corporate tiffin service that is based on the philosophy of ‘Ghar Ka khana’ for all. With their food packaging design, we wanted to take the joy of eating well forward. Since this service was delivered by the famous dabbawalas of Mumbai, we created a cute little character of a dabbawala jumping with joy.

The simple line of “you gotta eat well” went on to become their tagline & the cute little packaging became a rage on twitter where all their customers became a fan of the design as much as the food. You can see for yourself here