Smisen Controls is a brand that is reckoned as a leading manufacturer of Braking resistors cranes and Braking resistor manufacturers. We recently revamped their Logo & Brand Identity.

What we love about this client is that they have an eye for detail & experimenting just like us. So when it came to creating a Diwali Mailer for them, we approached it differently, more as a brand recall exercise. We took the ‘foreword arrow’ element from their logo & created festive elements out of the same.