Ice Station serves contemporary desserts including waffles, cold stone ice-creams and shakes, and is a sub brand of Rajasthan’s Radhe Radhe – a food super store, which is known for its traditional Indian sweets. The idea was to design unique branding and packaging that would give Ice Station its own identity while strengthening and echoing the values and message of the parent brand.

Contemporary dessert having a direct connect with youngsters, we incorporated bright and happy colours in the logo and packaging & came up with #staycool as the hashtag. Along with designing the packaging and branding, we came up with the nomenclature as well. The tagline “where hearts melt” was inspired from the love for dessert and the cold ice-creams! The design exercise also ensured that brand can be taken forward as a stand-alone dessert chain.