Client
Oye kiddan meaning “What’s up?” in Punjabi, is a paratha delivery could kitchen founded by Gurmeet Kochhar in 2014. They o ered a contemporary take on the original aloo & gobi parathas, with a couple of varieties and a small set of accompaniments like Punjabi Lassi, Chole and Chaas.
brief
To create branding and a packaging that conveys – it’s not just parathas but fun, love & warmth being delivered!
insight
Punjabis are fun-loving beings with their dinner tables always looking like a food festival and Punjabi moms add lots of LOVE along with the amazing flavours.
what we did
branding, packaging, design partnership
Characters illustrated reflect the brand ethos of ‘Fun’ meets ‘Punjabi food’. Our favourite being the Punjabi Maa (also the Helicopter Mom), who is the most energetic and loving, always keeps an eye on every delivery or tags along, no matter what! Oye Kiddan being a delivery Brand, all the characters were always depicted in motion.
Who can escape the contagious energy of fun Punjabi characters celebrating? Celebration turned them into cute festive stories — every character, every colour, every festive edition delivered the same vibe. Warm. Loud. Unmistakably Oye Kiddan.
Revenue Growth
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Return on Ad Spend
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Conversion Increase
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