Furniture Kraft International is built on a strong philosophy of developing furniture that combines functionality with innovative design. Our aim was to ultimately portray this philosophy through the branding.

The client brief was to redesign the existing branding to something that stands out in today’s modern trade for India’s leading metal furniture manufacturers. The client wanted a monogram logo with a prominent use of red as it was one of the colours from their old logo.

To compliment the same, we chose to add more colours thus giving the logo a modern, vibrant look & feel. The design of the logo was inspired by the angles of geometry and aesthetics of furniture designs.

The very happy client approved the logo in less than 15 minutes and it received recognition and appreciation globally, at various furniture trade fairs.