using power of design
for problem solving

Yellow Umbrella Creative is a Branding and Packaging Design studio built around curiosity, craft and context. More than a decade of experience and a shared love for food – fuel our obsession with kerning, colour and material as we help businesses turn ideas into identities that feel honest, exciting and memorable. Thoughtfulness, curiosity and the kind of invisible detail most people do not notice but everyone senses are what set great brands apart. That is where design feels like magic. We get your brand exactly there, turning brand recall into revenue.

we dive

deeper not wider

we are a design studio

not an agency

meet the humans

Kreena Khandelwal

Creative Director & Founder

Ankit Khandelwal

Founder & Business Strategist

Payal

Senior Graphic Visualiser

Neha

Graphic Visualiser

Chaitali

Junior Graphic Visualiser

Rachel

Client Servicing Associate

from idea to impact

what we stand for

what we don’t

want us to be your design partners?

Kreena Khandelwal

Creative Director & Founder
With 15+ years of experience in graphic design, Kreena’s main area of focus is brand identity, packaging and communication design. Her work spans across brands and start-ups in various industries.

Her journey began learning communication design at Rachana Sansad that led her to with Law & Kenneth (Now L&K Saatchi & Saatchi), before starting Yellow Umbrella Creative. Her uncompromising quest for perfection and attention to details is what makes her a sought after designer.

When she is not busy designing, Kreena loves to watch movies. We bet you cannot beat her at Antakshari or dumb charades! Remember: when she is angry, she just needs food.

Ankit Khandelwal

Founder & Business Strategist
Ankit, with 15+ years of experience in HR and marketing, is the logical one. YUC was his brain child with the insight that in a pool of grey umbrellas on a rainy day, a yellow umbrella will stand out.

His guidance and wit at every point has shaped YUC’s bright present & future. He effortlessly switches from the role of being the one leading the business to the one who looks at every design with a critique’s eye. Being an alumnus of GIM, he looks beyond the brief and dives deep into what a client wants and what the audience deserves.

Ankit loves exploring new restaurants & experiences. His anecdotes are amusing & he performs his gigs in open mic events across the city.

Payal Dangaria

Senior Graphic Visualiser

Payal moves through the world with a curious mind, fast hands, and a happy heart. As a visual graphic designer, she enjoys exploring ideas, embracing challenges, and crafting thoughtful solutions through strong visuals. Drawn to the art of branding and packaging, she works with speed and confidence, letting creativity and intuition guide her process. Outside of design, she finds inspiration in painting and the mindful flow of yoga, believing that creativity blooms from a happy, calm mind.

Neha Periwal

Graphic Visualiser

Neha finds her inspiration from nature and travel, where her curiosity and imagination truly come alive. An illustrator by day and a dreamer by night, she brings together sketches and smiles in everything she creates. Drawn to all things magical, Neha loves ideating concepts and turning ideas into visual stories. A curious soul at heart, she’s always eager to try new things, explore new perspectives, and let creativity lead the way. When she’s not lost in art, you’ll find her lost in thoughts – pondering life, meaning, and the spaces in between.

Chaitali Prabhudesai

Junior Graphic Visualiser

Chaitali believes her coloured hair is what keeps her sane — a reflection of her vibrant energy and individuality. Powered by endless cups of chai, she rarely slows down and channels that energy into staying active, living the fitness-freak life she swears by (even if sandwiches strongly disagree with her diet). Known for her strong work ethic, Chaitali brings focus and determination to everything she does. At work, she’s a supportive and ever-helpful teammate, always ready to step in, lift others up, and keep the momentum going.

Rachel Chettiar

Client Servicing Associate

Rachel believes balance is her true superpower, shaped through early runs, long reads, and meaningful conversations. A bookworm and plant enthusiast, she’s often found lost in a story or tending to her greens when she’s not busy keeping things moving. Once firmly not a cat person, she’s surprisingly come around to loving them, proving she’s always open to change. At work, she’s the bridge between clients and the design team, bringing clarity to conversations and calm to the process. Thoughtful, consistent, and quietly dependable, Rachel makes sure things get done — and done right.

The Process

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