Portfolio Description

Shree Sudama

BRANDING + PACKAGING

Shree Sudama is a brand we’ve helped build right from inception. It comes from the house of Ravi Kamal Roller Flour Mills-traditional atta manufactures since 50 years. The name itself suggests a strong connection with Hindu mythology. So, it was imperative to have traditional & authentic touch in the brand identity & packaging.

 

Sudama took a humble gift of rice for his affluent friend Lord Krishna. Pleased with the gesture, Krishna blessed Sudama out of poverty. This led us to use the rice stalk in the logo.

Creating their packaging was to create a design that would stand out but also look a part of the same genre of attas. We had already designed the packaging of their premium range under brand name Jiwa (see it here) but this design remains to stay client’s favourite till date.