Portfolio Description

Oye Kiddan

PACKAGING FOR PARATHA

Oye Kiddan is a Paratha Delivery brand that we’ve worked with right from inception. With the packaging design, we wanted to take forward the playfulness of the brand identity but also make sure that it meets key objectives such as high-degree of differentiation & brand recall value compared to other delivery joints.

After a lot of concepts explored, we decided on an approach where the face of the box had all elements travelling with the Punjabi delivery guy showing that its not just parathas but the spice, love & warmth being delivered!