Portfolio Description

Good Vibes

BRANDING FOR JUICE TRUCK

Good Vibes is a cold-pressed juice pop-up that has grown into a juice truck that serves healthy snacks too. It is the brain child of a young, spiritual & extremely positive millennial.

 

Our approach to designing the brand identity was fresh, vibrant & happy just like the ingredients. While conceptualizing the brand,  a spiritual talk about how all vibrations leave behind different feelings, led us to our final concept. Combining different tastes gave us the perfect juice. Combining different forms & colours gave us our logo.

We extended the identity across mediums like the menu, serving glasses, mason jars & more leaving behind a feel good factor.