Portfolio Description

Dhamaal Gaddi

BRANDING & PACKAGING FOR QSR

Dhamaal Gaddi is a food delivery brand based out of Ghaziabad. The brand’s inception came out of the founder’s love for parathas and his vision to serve delicious food that was affordable and provided a luxury food experience. The brief given to us was to create a brand identity and brand communication that was fun, engaging, colourful and full of Dhamaal.

We suggested that the client change the nomenclature from Punjabi Cafe to Dhamaal Gaddi as it was more in line with the food delivery aspect. We created characters from the different food items offered by the brand and combined them with food puns to make the packaging more engaging and playful. We also utilised quotes centered around the concept of fun and Dhamaal that were used for social media promotions. The characters and puns were also used to design employee uniforms and merchandise. We also designed their website.