AMBIENT IDEAS FOR LUXURY RESORTS
Club Mahindra Holidays are known to provide perfect holiday resorts that create unforgettable family vacations. We did a branding exercise after their new logo launch in 2013.
We were approached by Law & Kenneth | Saatchi & Saatchi to take the new brand identity across ambient mediums to explore more experiences in & around Club Mahindra resorts. Initial concepts were based on the insight that family holidays are about fun moments with each other that are often captured as memories & the brand belief was Make every moment Magical.
Combining these two we came up with a bunch of ambient ideas where the new heart mandala logo form turned into fun experience objects in& around the resort.