Portfolio Description

Bombay Dosa Company

BRANDING & VISUAL IDENTITY FOR QSR

Raise your hand if you love a crispy dosa! Just like everything that comes to the city of dreams is given a local twist, dosa also transformed into a typical Mumbaiya avataar, which went beyond the traditional flavours of tamarind, coconut and traditional spices.

Bombay Dosa Company (BDC) wanted to bring the flavours of Mumbai and its unique twist on dosa in a hygienic & comfortable space. We helped design their visual identity that included the logo, brand colour palette and their immensely popular mascot – Super Anna. We brought in a twist to traditional colours associated with Southern parts of India and added a touch of Mumbaiya elegance to it.

We also designed their menus, in-store branding and some marketing collaterals.