2/3: Every brand has a voice but Bindaas Bargad’s voice is nothing less than Jabra! It`s brand tonality is all about being fun, relevant and We-desi!

The multi-speciality restaurant is based in the city of Darbhanga where people roll with desi swag with utmost ease. The idea was to capture the essence of Bihar’s desi lingo to strike an instant chord with the Gajab people of the state!

We came up with fun one liners like ‘Swaad Bhi, Swag Bhi’ and ‘Tadka Aur Mazaa Maarke’ that beautifully resonate with the brand, customers and their vibrant personalities.

The quirky tone and designs were adapted in Coasters, Posters, Uniform, Wall Art & Signages for Bindaas Bargad.

@bindaasbargad @radheradhe.online

Team: @kreena.yellow
@payal_dangaria

#bindaasbargad #darbhanga #radheradhe #bestindbg
#packagingdesign #custompackaging #branding #graphicdesignerindia #brandlanguage #visualidentity #visualvocabulary #madeinindia #designstudioMumbai #whyfitin #standout

1/3: Branding for Bindaas Bargad is as interesting as it sounds! Our goal was to blend the swag of Chauchak Bihar and deliciousness of multi-specialty vegetarian cuisine!

Set in the famous Bihar town of Darbhanga, this restaurant had a huge Banyan tree in its premises. The task was to create a brand that highlighted the Banyan tree along with Modern Indian cuisine.

The coolest tree element coupled with vibrant colours that truly shouted the ‘bindaas’ vibe. The branding broke the myth of the Banyan tree being inauspicious but rather a fun, care-free character.

The end result was indeed jabra, don’t you think? 😉

Scope - Nomenclature, Branding, Packaging, Wall Art

@bindaasbargad @radheradhe.online

Team: @kreena.yellow
@payal_dangaria

#bindaasbargad #darbhanga #radheradhe #restaurantbranding
#packagingdesign #custompackaging #branding #graphicdesignerindia #brandlanguage #visualidentity #visualvocabulary #madeinindia #designstudioMumbai #whyfitin #standout

Spicebox 3/3: Oh Yes! Who doesn`t love festivals? And not to forget festive food.

We designed festive packaging to conjure the emotions of celebration and togetherness during festivals!

Our festive packaging reflects the integrity of the Dabbawala while nascently bringing cultural/religious diversity via colour themes. Our Mumbai Dabbawala transcends the boundaries of all cultures.

We used vivid hues & eye-catching components to invoke the feeling of celebration. And soon the pack caught everyone`s attention in every office it reached, adding to the brand recall.

A core idea so strong that it can be adapted to any festival/occasion. That`s what we create at @yellowucreative.

@spiceboxin

#spicebox #spiceboxindia #spiceboxin #mumbaidabbawalas
#packagingdesign #custompackaging #graphicdesignerindia #branding #brandlanguage #visualidentity #visualvocabulary #madeinindia #designstudioMumbai
#whyfitin #standout

Spicebox 2/3: One Dabbawala. Five Festive Avatars. Thousands of folks loving and appreciating the character!

It’s hard to not think of Mumbai Dabbawalas when we talk about the Dream City as they have been delivering food to Mumbaikars since 1890. And they deliver Spicebox across Mumbai as well.

To capture their true essence, we illustrated the character jumping with joy dressed in a traditional white outfit and Gandhi cap.

It is illustrated in motion to convey how Mumbai Dabbawalas are always on-the-go to deliver ‘Ghar Ka Khaana’ to you.

Multiple avatars of dabbawala were designed while designing the festive packaging.

Giving a festive spin to a mascot that`s so loved was fun yet challenging and we do love challenges at YUc!

@spiceboxin

#spicebox #spiceboxindia #spiceboxin #mumbaidabbawalas
#packagingdesign #custompackaging #graphicdesignerindia #brandlanguage #visualidentity #visualvocabulary #madeinindia #designstudioMumbai
#mascotillustration

#whyfitin #standout

Spicebox 1/3: Wouldn`t you love to have your tiffin delivered in a vibrant packaging that invokes happiness?

Gurmeet Kochhar’s Spicebox was conceived from the idea of providing ‘Ghar Ka Khaana’ to the working individuals who migrated to the city of dreams leaving their home behind.

The Dabbawalas of Mumbai are always in action. They don’t just deliver food but home made love. A marriage of these 2 core insights is the idea behind Spicebox`s packaging!

We incorporated healthy food elements to promote the brand`s motto of `You Gotta Eat Well`. A design which started off as a plain blue frame resulted in a lively and high-spirited packaging which was loved by all!

Every packaging that reached an office, created a buzz about the brand and got more love for @spiceboxin

#spicebox #spiceboxindia #spiceboxin #mumbaidabbawalas
#packagingdesign #custompackaging #graphicdesignerindia #brandlanguage #visualidentity #visualvocabulary #madeinindia #fooddeliverypackaging #tiffinpackaging

#designstudioMumbai #whyfitin #standout #yellowumbrellacreative